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& nbsp; & nbsp; & nbsp; Nike and Adidas has always been less concerned than their opponents in addition to, but now the company came out of a Dema make them a headache. This ranking sixth in the "Business Week" 2006 fast-growing company has begun charting a direct threat to their market share. & nbsp; & nbsp; & nbsp; as one of America's fastest growing companies, Dema in the past few years, not only created a tight functional sportswear market, and has put this functional sports served continuously expand to more areas, products for different sports, weather and feature - as snow suits, racing suits, slimming suits, sweat suits, long-sleeved and short-sleeved leotard, fencing gloves, and even sports bra and boxer shorts - around the world with more than 6,500 stores, sales surged 78.3 percent annually, reaching $ 310.6 million in 2005. Compared with $ 9 billion in the athletic footwear market, functional sportswear perhaps was small, but now it is the industry's fastest growing market. At present, it is considered the destroyer of Dema sportswear industry accounted for $ 416 million in this tight-fitting sportswear market share of 78%, dominant, so that the company name is almost synonymous with such products, as people think of Kleenex???????? will think, I thought the same bandage will think of Bondi. athlete-turned-CEO Kevin? Plank is before a college football player, but as a college football player's experience not left him any brilliant track record . Functional sportswear The idea is that he did at the University of Maryland guard candidate when the idea was born, 33 years old, he let shine in the sportswear industry. Plank evaluation of their motor skills are: not tall, slow, not very promising with the athletes, but the very problem of perspective. Like other players, he does not like to wear sweat soaked cotton sweatshirt in training and playing games. Cotton absorbent cloth can play a role, but if he finds cotton mixed with polyester can be a lot more sweat, the moisture can evaporate faster. This fabric is lighter and more, you can make athletes run faster, I feel fresher, resulting in a psychological advantage. So he put his shorts a breathable ingredients label torn down, at a fabric store to buy the same texture of the fabric, to find a manufacturer to spend $ 460 sewn 7 shirt samples gave his teammates on the New York garment district, the results popular. So, Plank school run by himself in the flower shop to the bank loan $ 15,000, from five credit card borrowed $ 40,000, and then by selling shares to friends and raised thousands of private dollars. Then, he was in a basement in Washington DC's Georgetown neighborhood where his grandmother and began a career. He produced sweatshirt given to him in high school and at the University of Maryland football team recognized that many of the players on the Virginia Fork Union Military Academy, many of these players have successfully entered the National Football League. "Recognizing these athletes is an asset, more important than anything else." Because Plank believe, to convince these big ball olive cable fiber professional athletes to accept such tight shirt, and his sources of income will keep coming. In addition to big-name stars like Jeff George, and Frank Sandwich Jielilaisi stars such, there are other sports, such as baseball pitcher Roger Clemens, have become Dema loyal customers, very respected brand, and this effect is pure advertising effect can not match. Because the opportunity to work with many Playmaker exposure together, giving the impression that there Dema where there is a professional player. But Planck will not wear Dema brand clothing for the athletes to pay millions of dollars. Plank's model is - provide them the perfect product to help them behave better in the sports arena. "When I first started, I believe that every child will be playing football in two years all wearing Dema sportswear. I am a young, arrogant people, think they know everything." When you see Maryland When the team at the University of playing hockey and baseball were wearing Dema sportswear, Plank saw the greater potential of this product. "I realized that I have not only a product, but a market." Plank also drove his Ford visited the members of all the Atlantic Coast Conference, visiting players and equipment manager. Did not take long, Dema distinctive LOGO- overlap U and A letter appeared in the college and professional games, cricket matches and the "Super Bowl" contest. these players and team orders underpinned Dema 4 years of sales. In 2001, Plank persuaded America's largest sporting goods dealer Dick's Sports Goods made his sweatsh Cheap foamposites for sale irt product in a few store shelves, from rampant. Now, Dick's has 265 stores sell Dema, there are other 8,500 stores, mostly specialty retailers. U and A interlock identification Dema may not have the Nike logo as influential, but there is a high awareness among 12-24-year-old this file. "For high school students, Dema is a certification mark: I really was an athlete" destroyer dilemma facing the so-called Dema "spoilers dilemma", an image which is composed of Harvard Business School professor Clayton proposed a famous "creator dilemma" theory. He has studied the new technology, "destroyer" is how to beat the big companies of the dominant. But if these big companies respond quickly, it would cause "saboteurs" in the weight loss situation. Plank also had to make some big brands to spend time idly, but now they are awakening, companies are using high technology, introduced a variety of fast drying wicking fabrics, such as Nike's Dri-Fit fast wicking material, Adidas ClimaLite breathable material, Reebok Hydromove, Playdry fabric Technology and so on. These technologies are a threat to the Dema companies. Clothing Director Adi US companies willing? Barker warned that "we will not throw in the towel on this lying down without any resistance, this is a war." In order to survive, "the destroyer" must go beyond Its narrow niche markets grow, develop new products and innovate to create new consumer groups. At the same time, we must protect his original site, let himself and emerging "follow suit" keep their distance. In addition to the difficult time venture, how to keep the score after mature and growing the company is also filled with a period of challenges. At this time, all the things growing up are beginning to be tested: all aspects of the business model, leadership, customer relationships and brands. not without precedent: 10 years ago, No Fear brand is suddenly developed a short-term sports brand, it tries sake from a "destroyer" became the main leading companies in the field of . They developed a new product category called "Attitude clothing." It's all in the front of the shirt and hat that says "runner-up is the biggest loser" slogan, which angered all the teenage boy. The No Fear no fear, the slogan also extends to the ultra-competitive shoe market and during the game, "Super Bowl" in 1995 aired the first television ad. But soon, Nike and other brands have also launched their competitive attitude apparel, No Fear final because of limited distribution networks and frustrated. Soon, become a niche player, reduced become a motocross brand. In the Plank mind, he will never be allowed to happen in the same body Dema brand. "Many people think that one day we will fail, just a matter of time. Our job is to prove that their view is wrong." "Defend our house" Dema and Nike are two functional sportswear brand, but only in this niche market only. In a broader range of integrated market, Dema's annual income in 2004 of $ 200 million just Nike's $ 13 billion just a rounding error. Nike does not make any assessment of the Dema, but the launch of the professional athletes functional sportswear show his attitude. Nike's advertising called "the Warrior", is one of its biggest ever advertising clothing, reportedly cost $ 30 million, exceeding the full year 2004 Dema advertising costs. This is enough for a small company palpitations, but Dema excluded. They have their own measures to deal with these: grass roots marketing (relationship marketing), athlete support product development, television advertising, LOGO propaganda and culture fanatical followers. Nike founder Phil? Knight also shortly after graduating from college founded the company, but also athletes before, except that Knight is track and field athlete, Plank football. They are unwittingly at first, quietly built a loyal group in athletes, and began their marketing process. weak competition in the market always had to look for ways in order to get the greatest possible benefit from minimal marketing budget, Dema company in 2003 first goal of advertising is to create a Species longer than 30 seconds of advertising time on-site effects. Advertising performance of a football team surrounded Eric (Plank, a former teammate, is defensive end Dallas Cowboys) shouted, "defend our house!" As if the house is his rely on life. This is the "defense of our house!" The first part of the campaign. consumer response to this ad is the dream of a marketing man's dream - athletes, coaches, and even the managers, since fall 2003 broadcast call and sent a total of 5 more than ten thousand phone calls and emails. Advertising a question and answer dialogu Retro jordans for sale e quickly formed a viral marketing effect. Consumers sent a lot of their own stories and videos, they are in the game, even at sales meetings also shouted slogans in advertising battle. The words "defend our house!" Banner fluttering in the NFL stadium. ESPN news show host also cited slogan. It became the Under Armour brand in the minds of consumers shorthand notation, like Nike's "Just do it!" The same. What's new in the Challenge "destroyer" is not for Dema. But Plank know, this war will become increasingly intense, getting better and better as the foundation, the company will be growing, but he does not think there is anything for granted. In his office whiteboard, there is a word vividly on very striking: attack. "Defend the house does not mean sitting comfortably in the house." The Development of Women market 2001 when he, Dema sales only 2,000 multi-million dollar. At that time the core consumer is male, 12-24 years old, accounting for 90%. But the company found that female consumers are increasingly asking Dema products, and when the company's women's products only sports bra and tight pants, product specifications and styles are relatively rich enough, women buy more masculine style The product. Dema do not want to alienate some consumers, so start the design and development of women and more diverse product line, to make female athletes know Dema brand is also related with them. But the launch of a product line than the R & D process is much more complex. The first sample does not make Plank satisfaction, he gave up the design of these samples, although $ 600,000 of orders waiting for him. He realized Dema need a costume design team to form his own style, so the company in Baltimore organized a 20-person product development team. Meanwhile, the gold medalist, female consumers, as well as equipment manager female designers were invited to make recommendations for the product design. He also recruited specifically for this new product sales and marketing staff. The company found that women and men products production is not about children. Female consumers tend to be more concerned about the details, such as whether the corporate logo is perfectly neatly appear in the clothing, sewing process whether solid, smart and so on. The company developed a sports bra from the start, because it is the most trusted women Lei products. However, the bigger problem is that the majority of female consumers Dema brand image is still not clear. If they've seen the ads before they will think this product is designed for boys. But Dema not the brand feminine. In addition to product design and production, the company also needs to work hard in the advertising. 2005 Women's new product line created television advertising performance is soccer star Heather was doing her morning aerobics. We all know that she is the last Summer Olympic Games champion, passion, health, easily accessible. Heather did not read aloud Dema advertising slogan, but still convey a message to consumers: Dema is passionate and emotional and functional excellence. And the ad has attracted young male consumers: in 2004, Heather defeated Anna Kournikova and other players in the ESPN Sports online election, was elected "the most popular female athlete." These efforts have been very good income returns. Sports bra sell well, Dema products have reached dozens of women. First quarter of 2006, women's sales compared with last year it grew by 112.1% to $ 2,100 million. sneakers Dema young core players in the field challenge Nike, Adidas and other big competitors with its high-tech sportswear sportswear, again past the same The high-tech methods applied to material selection and design of the footwear began to invade the $ 18 billion athletic shoe market, beyond the original narrow niche market growth. 2005 In July 2009, the company began through online marketing and advertising campaigns and other ways to widely publicized in order to maximize our attention, with an estimated first-year marketing budget for the sneaker will be 800 million. July 15, Dema announced the "Protecting our house," the third part of the campaign. "This campaign activity has shown a life of their own, and athlete resonate in some way. This resonance arises we also know that in the past it is possible to do, but there is no attempt or effort in the past to do so. "Vice President of Marketing Steve Dema said. The third part of the stars of advertising performance is the road to Las Cowboys Eric and a host of other star players. Advertising review Eric from childhood to university, and now lead the team Dema Team and Goliath showdown. Appears on the screen 90 sec cheap air jordans online onds of advertising last word "Click-Clack?", The voice of non-slip shoes hit the pavement, a pair of shoes (to outline appears) scored the Dema soccer cleats market. "We so explained in commercials in the voice on behalf of what - is the last sound heard before you set foot on the site, that is, non-slip shoes hit the concrete floor of the sound - it is advertising to show thing ...... people remember the famous slogan, but for different purposes reinterpret these slogans. We want them to maintain a positive motivation. "" Click-Clack: I think you hear us coming! "is safe Dema advertising slogan, re-emphasized the brand's dynamic elements and remind consumers, Dema brand into the sports shoe market has. 90 seconds Micromovie this unique ad formats in July 17's "2005ESPN awards ceremony" on debut, and continued in 2005 and to 06 college and NFL football season full play to become Andrews Mary entered the soccer cleats prelude market. Meanwhile Throughout 2005, websites and print media advertising are full support of TV advertising. slip sneakers priced at $ 54.99-109.99, began to issue from June 3, 2006, available on the company's Web site or movement of goods within the store as Dick's Sporting Goods and Sports Authority customization. In fact, as early as April 15, consumers will be able to see the new model of non-slip shoes, predetermined manifest in advance to prepare. Consumers who pre-order will receive a limited edition, printed with "CLICK-CLACK" slogan "dog tags" to prompt slip shoes debut. In order to create a reputation retail, non-slip shoes samples in the manner similar to show that kind of museum collections in-store display. Retail buyers of shoes responded very well, and thus brought a very good reputation as a shoe propaganda: lighter, make feet feel more dry, cool; very light, mainly due to the sole and heel design; Shoes the further design of the "tiny edge" to increase friction with the ground, very cool. Next, the company also plans to introduce baseball slip shoes. "sports cleats after the launch, which means we can serve the athletes head to toe. We truly transform the business of this series of product launches representatives, we are committed to the development of advanced technology to show us In the functional aspects of the global apparel ensure that this technology will be able to do for you - let you better. "This is the Dema concept. Dema also try to product placement. With free clothing exchange, Dema appear in nearly 50 films, including "Million Dollar Baby," "battles Sunday" and "reserve King" and more than a dozen television shows, including the reality show "The Apprentice . " In 1999, Warner Brothers has signed up. Since then, no longer just Dema but contact sports and all other forms of activities together. Under a Nike? The story is not over, now it is too early to celebrate. Dema will be the next Nike do? Many retailers believe Plank current development direction is correct, but he can not overthrow Nike. The industry should have enough space for the two brands coexist, Dema should be one of them. Even when Nike's "for the soldiers' advertising is bashing day cover publicity, when the value of the new shirt Dema $ 20 are also selling hot. More importantly, after a few months Heather ads listed publicity, women's clothing sales have risen from 13% to 19%. Dema will continue to enter new markets, such as everyday clothing, business suits, etc., which makes Dema can contribute to a broader market advance.In addition to the Supreme x Nike Air yesterday introduced More Uptempo camouflage color pictures outside the spy photos, the Bleacher Report Kicks on Instagram discovered another black version. Can be seen from the picture, the concept map in the design of this version is quite similar with the previously released, including black leather uppers, and replace the classic "AIR" "SUPREME" Logo, the toe and heel on collocation of white Swoosh a little embellishment. In addition, the picture more joint shoebox appeared together, prominent red Box Logo highlight the Supreme Identity of Supreme. 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It can not only strengthen the body, but also shape the body. But choosing a pair of running shoes is a real pain in your head... Stop! Don't worry! Today it for you to recommend a black technology burst table! Handsome Running shoes - SAUCONY Originals series! (Shengkangni. Retro Series) maybe friends at home is not too familiar with the shoes, but this is Runner in foreign boots are known as the "Rolls-Royce shoes" existence. Let's take a quick look at SAUCONY's family background". SAUCONY (Shengkangni) was founded in 1898, is the world's top professional brand shoes. The brand name from the nearby Pennsylvania, a beautiful river: SAUCONY (Graphic Design), after more than 100 years of continuous development, the products are divided into professional sports series (Tech) and retro leisure series (Originals) two categories, the main angle of today is about Kidd: SAUCONY Originals series! 1 "walk the moon"; BAIT, x, Saucony, Shadow, 5500, Cruel, World, 6, Giant, Leaps, , so far this brand has a hundred years of history, so enduring really is not easy. The surprising thing is: the American astronaut Edward White who landed on the moon in 1960 was wearing the SAUCONY moon! It is obvious that the level of its scientific and technological content and the status in the market are so high. To mark this event, SAUCONY also launched a joint shoe with the theme of "walking the moon": BAIT x SAUCONY Shadow 5500; Cruel World 6; Giant Leaps; BAIT x SAUCONY Shadow 5500 Cruel World 6 Giant "Leaps" The upper is made of high quality smooth nylon and synthetic rubber stitching, featuring classic black and white contrasting tones, with the moon's surface crater array in the lighter part. Although it is a joint product, but the high price really want to start a witch. (999 yuan can start, but limited time limit!) The the website of the Ministry of Commerce recently issued the Policy Research Office of the Ministry of Commerce Sheng Baofu signed article, pointed out that the subprime crisis makes the world economic downside risks are increased, do not rule out further upgrading and evolved into the possibility of financial crisis. The instability and uncertainty of the global economy will lead to a fundamental reversal of excess liquidity and lead to global financial and economic turmoil, which deserves high attention. At the same time to remind our country should pay close attention to the development of the situation, and actively prevent risks due to the decline in external demand could lead to the rapid decline in exports, resolve the domestic mortgage market risk, some tasks from the policy of overall planning to promote domestic demand and maintain financial stability, promote the reform of exchange rate and inhibit inflation etc.. the article pointed out that, at present, the world economy has continued growth momentum. But with the subsequent impact of the subprime mortgage crisis gradually showed, the U.S. economic slowdown is inevitable, the European Union and Japan's economy is affected, the downside risks to the world economy increased significantly. Although the United States, the euro zone and the Central Bank of Japan have taken many interventions to prevent the crisis from deteriorating, the turmoil in the global financial markets is not over. The subprime mortgage problem has not yet been completely exposed, the fundamental problem of the market has not been resolved, and the panic caused by the credit market crisis has not subsided, and there is a possibility of further deterioration in the future. US economic downside risks increase, is embodied in four aspects: the housing market adjustment is extended and aggravated; beauty of personal consumption decline; beauty economy exists a risk of slowdown in U.S. economic recession probability rise. In this case, the Federal Reserve Chairman Bernanke and Treasury Secretary Paulson changed before the optimistic attitude, admit that the subprime mortgage crisis and the housing market downturn will be a serious drag on the U.S. economy, the Fed's latest report shows that since the three quarter of the United States economy the region generally slowed down, affected by the impact of the euro zone eco Cheap jordans online air jordan 11 blackout for sale nomy is very significant. As the United States and the financial markets are closely linked, the euro area suffered a major impact of the subprime mortgage crisis, is a disaster area. In the credit market crunch atmosphere, major banks and financial institutions financing difficulty increases, the economic growth environment is deteriorating. In addition, the euro high exchange rate and the housing market cooling, but also to the EU economy suffered a blow. The article points out that , world economic growth will slow down, emerging markets may face greater financial risks. Further worsening of the subprime crisis will lead to more serious global financial market turmoil and credit crunch risk, and lead to a reversal of the global low cost funding era. As a result, financing costs will rise, affecting corporate finance, and two, the global wave of mergers and acquisitions will be suppressed. There is a risk of a turning point in the world economic cycle. In 2005 debut of Air Jordan 12 Retro French Blue, to take on an altogether new aspect faces return to public view. The'French Blue'color design uses the high quality grinding leather upper leather covering France blue collocation, faithfully restore the first type. item: 130690-113 image.jpg (67.44 KB, download number: 2) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 upload image (2).Jpg (106.15 KB, download number: 3) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 upload image (3).Jpg (81.77 KB, download number: 3) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 upload image (1).Jpg (69.99 KB, download number: 3) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 upload image (4).Jpg (59.88 KB, download number: 3) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 upload image (5).Jpg (89.07 KB, download number: 3) download Air Jordan 12 Retro French Blue sale remind 2016-3-31 16:27 uploadday before Adidas Originals held 2014 spring products a media preview, the topic of ZX series with 25th anniversary new R & D ZX Flux shoes in the earlier many shoes fans have shoes are very concerned about the. Preview and Adidas Originals and the Japanese fashion brand BEDWIN & THE HEARTBREAKERS, Brazil The Farm Company new brand brand collaboration series, so that the small venue was filled with many fresh elements and rich look. NIKE basketball shoe culture is almost the natural flow of black genes, because February is the "Black History Month", Nike certainly pays great attention to the full history of precipitation in commemoration of the month, build a special 2013 Nike "Black History Month" (black history month) series, and to "Be Bold. Be True." named. New products include 7 pairs of new shoes, two T-shirt, a Destroyer Baseball Jacket, Nike Elite socks and hats, and strive to fully meet the needs of sports. The series is mainly made of black, gray and tan, embellished with bright orange to show Nike's passionate DNA. 7 new shoes are from the Nike Sportswear series Nike Lunar Force 1, Nike Air 1 Force Foamposite Hi Nike Dunk, Sky Hi and Nike Air Force 1 Downtown Nike Basketball, also includes the new special edition of KD V, LEBRON X and KOBE 8 SYSTEM. New products are special for the football star Didier Drogba, actress Serena Williams and tennis star NBA Kevin Durant Nike BHM series 2013 tribute to sale will start in January 26th, interested friends must pay attention to! Tonal Suede ASICS Tiger theme frequently occurs in all kinds of shoes, such as GEL-Lyte III and GEL-Lyte V have their works, perhaps is the design of the hierarchical structure, and the tree pattern claws even pure tone marks will not seem too dull, this time into the washing color in GEL-DS? TRAINER OG. Blue and gray colors to create a sense of nostalgia for the last washing, with a white DUOSOLE midsole and outsole, simple but without losing the sense of design, the two color can be purchased in foreign distributors, pricing is 139.95 euro, model HL7X4-3939, is a light blue HL7X4-9595?. AISCS Tiger GEL-DS TRAINER from 1995 OG, this brand will be back after opening another leisure tour of tonality and in my opinion, every step is steady steady, how to say, at the beginning of 2017 to the three double color to start, respectively is two year with double style the color and modern design thinking, a pair of black tone, followed by a joint open visibility, like Los Angeles and night scene, woodwood technology and size AISCS shaping now? Tiger elements into the classic suede shoes, show to all kinds of GEL-DS style TRAINER OG can handle. source: Hanon / size, Tracy McGrady just finished his 37 birthday last week, and in addition to the wishes of all the fans, I believe many people still miss the past T-Mac's presence on the court. adidas T-Mac launched personal endorsement of the style are quite memory, the transformation from the 1~3 generation, the 4 generation of experimental technology for the 5 generation of formal practice, then with Madden skill, giving many people left a deep impression. Maybe some people don't think he will lead the team to a higher level, in NBA in the history of the status about that, but I want to include here for me there are many shoe prospecting are also inspired by him and came into contact with basketball, under this influence, in our heart of nature be nothing difficult. However, it is not T-Mac 5 Retro in Taiwan on sale, so many fans can not fulfilled his wish. But now there is a new color matching in the Chinese Tiger bashing, and the uppers are made of different materials. There is no official information yet, but this low-key and steady tone is also interesting. source: HupuWhen choosing outdoor single items, what is the most important?! At least the design must still be their favorite, and then choose from the performance of better performance items. The most attention is the part of the bag with comfort, in order to cope with the long time of walking, in addition to receiving part is also very important, it is time to receive mountain hiking, or camp are very large, the purchase of goods and the use of assessment is advised before their own habits, imagine the bag how can enhance convenience, is not easy to make a mistake. Because I have some of the clothing part of the dark Department of a single product, to cope with weather changes and temporary need to replace, collocation is not easy to make mistakes. So the appearance, bag and shoes but I will choose a bright color, like embellishment concept, make whole design more level, but also to ensure that the degree of safety and personal basic can be seen. recent plans? Want to go too much ah ~ (sigh), Asia travel almost gone, will want to go to Europe and the United States, limited by time, some well-known National Trail trail also unable to make the trip, most want to go to Argentina El Chalté N, assigned to the Andes mountains surrounding several famous the national Park hiking, see more steep and magnificent plateau, glacier, lake landscape, and always want to go to the capital Buenos Aires to feel the rich cultural tour.Nike Air Force 1 Premium iD last month after the crocodile cortex this month for everyone to bring a canvas material tree pattern camouflage options, NIKEiD breath launched three different camouflage pattern with matching, each have a strong outdoor style, to create a rich visual effect; and the color selection of other blocks of the shoe body the more close to the natural earth colors, and this also adds color lace holes choice, collocation more diversified. NIKEiD is now open, and like camouflage style friends, do not miss this month! how, to, make, your, ex, want, you, back source: NIKEiDzp8497586rq will be put into the 2017 NBA draft Lonzo Ball, not only one of the most anticipated new this year, outside the stadium his father Lavar Ball's speech is often of concern and discussion, like Lavar before Ball has said that his three sons shoes 10 years of contract value of $one billion, or even set up their own label Big Baller Brand. And hope that through strategic cooperation (Co-branding) and seek to build sports brand relationship opportunities, rather than the common endorsement agreement. But the day before came Nike, Adidas and Under contain manufacturers such as Armour are not willing to, but Big Baller Brand is not prepared, according to SLAM Magazine revealed that as early as a few months ago they had been developed earlier in shoes, has officially launched Lonzo Ball The ZO2 Prime first signature shoe, with superfine fiber (Microfiber) Python shoe outsole for painted texture design, plus Ortholight insole and sole suspension module, a texture that looks very similar to BOOST, but the actual material did not specify why brand, this news also attracted public curiosity, up to 495 yuan ($pricing if you wear US14, 15 will be expensive, $695) is even more alarming, in addition to the $995 Lonzo Ball Autographed hardcover edition sync open book. The ZO2 Prime is such a high price is not accidentally caused all arguments, like Shaquille O 'Neal Twitter said he thought the price too high, but it is not accidental, because the O' Neal but has its own brand specializing in the production of cheap children's shoes (priced mostly 10 few dollars), the two sides the idea was different; and another has also established its own brand of Stephon Marbury to $one billion endorsement contract event ideas, he believes that Lavar Ball can put forward opinions if the idea that this is his right, his three sons are basketball players, they should have their own brand however, Marbury also said to be able to provide their contact with China brand resources. O 'Neal shared his opinion earlier on twitter I believe that for most people, Lavar Ball one family now action is absolutely incredible, apart from pricing may be present outside the sports shoe market on the main consumer groups expected numbers aside, Lonzo Ball is a NBA haven't played, student players to rise above the common herd. recently caused by exposure of the UltraBoost 3 Adidas discussion of "Multicolor" on the Internet recently and official photo exposure, which contains more details as we re sale before it. The UltraBoost series is composed of knitted upper vamp design iridescent rarely used by all in the past, most is to show the effect of local ornament only, so this is also for the first time in the whole body of the shoe 'Multicolor' and UltraBoost 3 exposure can cause no small repercussions and attention, it is following the Color BOOST after UltraBOOST again in the new era. We look forward to the official, public and definite date of the offering, and we will share with you if there is more information to follow. source: Sole Collector / adidasLi-Ning Way of Wade 3 again extended series of features, showing a solid leather texture, compared to the previous two generations, shoes part of the new three-dimensional projection shape, and at the heel of the III engraved with the mark. Because the Dwyane Wade injury history in the past, especially in the design of shoes EVA, TPU, carbon fiber sheet and the stability in the bottom of the multi buffer material research, to help Dwyane Wade on the field of outstanding performance, the color of 'Announcement' use of color is also indicated that the Miami heat's identity. source: Pic SoleNike Flyknit Air Max since its launch has been quite a lot of people's favorite, which in addition to comfort the whole foot cushion be nothing difficult at the same time through the configuration, mixed knitting technology to achieve the whole weight and gives the shoe body color is extremely diverse face of the upper, let love this series of shoes shoe makers can have exploration selective abundant in the selection. this model is expected to be on sale in Nike.com in November 27th, the model is 620469-006. source: EU KICKS? The day before, Jordan Brand KAWS x Air Jordan finally officially released 4 official pictures. This long-awaited joint Air Jordan 4 in a low-key gray show, the shoe body is composed of two kinds of different texture of the high-grade suede, the signature pattern of KAWS throughout the upper and the luminous bottoms, and on the tongue, and also can see the insole heel on both sides of the joint Logo and the "XX" logo embellishment. In addition, the appearance of special shoebox design, with black as the main theme, the surface is also covered with Companion "cartoon hand" lines, and printed with huge red "XX" and "white" "AIR" words. It is reported that, tentatively scheduled for March 31st landing each designated store, KAWS x Air Jordan 4 priced at $350 U.S. dollars! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike Air Penny 4 new color design, "Copper" Nike, the introduction of new running shoes, Free Inneva WVN Motion, classic woven shoes, new look back comments on last article: Nike Air Penny 4 new color design "Copper" next article: Nike launched new running shoes, Free, Inneva, WVN, Motion, classic knitting running Therefore,Kevin Durant 7 Shoes come to shock styling. As a mistrust of one time attracted people, integrating the substance and many more detention out the ed strong line has some thing for 40 existence. That why ed Sturdy T-shirt with unfussy line may be a delight for its complex model. 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Other costumes were inspired by the Boston Marathon.NBA All-Star Weekend orange storm swept Adidas Cube 2013-12-08 22:02:55 (Shanghai, February 26, 2012), when Ross and Howard two top players in Orlando "show off", while across the Atlantic located Adidas cube in Shanghai is equally crowded, NBA All-Star Game fans Events in view of the ball faction fiery atmosphere had begun. & nbsp; & nbsp; & nbsp; the day early in the morning, Adi MEP cube door had gathered a lot of can not wait to participate in the activities of basketball fans view of the ball, they are also infected with this passion to the part of the masses and passing join the NBA All-Star Weekend fans view of the ball activities. Activities at half past nine (Beijing time) began. Many basketball fans in Shanghai Adidas cube "ALL STAR" theme basketball area, watch the live NBA All-Star Saturday Night each individual game. Of course, in addition to watching the game outside, the event also provided a variety of interactive sessions, including a quiz, balance Bounce, speed shooting and other games, so fans in the ballpark of the remainder can personally participate in basketball activities. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; activities, Adidas also special for the lucky fans sent a mysterious gift - for the 2012 NBA All-Star Game as a specially designed design The two orange special edition signature basketball shoe --adipower howard 2 All Star and d rose 2.5 All Star. Orange is the current All-Star Game host city of Orlando, Orange County color, for Chinese consumers, Orange also symbolizes the passion and vitality. & nbsp; & nbsp; & nbsp; is worth noting that this is Ross Adidas to create the fourth-generation d rose 2.5 incredible weight of only 11 ounces, but as Ross provides incredible speed and playoff support. d rose 2.5 to adizero Crazy Light is a source of inspiration, shoes are the leading SPRINTFRAM and enhanced SPRINTWEB bring lighter weight, while providing more support force and control force. GEOFIT memory material made of high-tech collar, comprehensive and consolidated heel position close to the feet, with Ross adizero SpeedWrap feet often wear ankle protective cover, the better. & nbsp; & nbsp; & nbsp; In addition, the Eastern Conference All-Star teammate Ross, the current All-Star Game ticket king Howard will wear new boots adipower howard 2. Howard series of basketball shoes, which is the mass of the lightest pair of shoes. In order to provide excellent strength and Howard had broken buckle rebounds historical tribute, designer specially designed "broken glass" style vamp lines, so shoes like showing blasting power, ALIVE outsole is full of explosive field activities provide cushioning protection. In the upper parts of shoes Howard's signature jersey number. The tongue portion printed with inspiration from Superman "dh" logo. & nbsp; & nbsp; & nbsp; the event also sent Adidas specifically for the All-Star Game designed two shirts. Shirt printed large on the east and west all-star font inspiration from the 1992 All-Star jersey. Hardwood flooring pattern disseminated heather pattern, it is also to host the All-Star Game in Orlando Stadium. The main colors of blue and red, with classic design silver three bars, as well as both sides of the golden jersey will make these two All-Star jerseys on the pitch to become the absolute core. & nbsp; & nbsp; & nbsp; With the All-Star dunk contest 2012NBA settled, Adidas NBA All-Star Weekend activities fans view of the ball close to the end. Fans said the event really narrowed the distance between NBA and local basketball fans. Adidas hopes to continue to interact with the NBA to create more opportunities and a platform for the exchange of local basketball fans. & nbsp;